I like the show because it’s about entrepreneurship. I study business formulas with a mind to find something simple. Two weeks ago I started doing mental exercises around the idea of SWEET MILK… it’s a pint of milk that is 1/4th filled with ice cream. In the simplistic olympics I thought of selling a pint of milk that is mostly ice cream and has just enough milk to smooth the flavor into into a beverage. SWEET MILK is to dairy what NAKED is to fruit. I wrote my brother just tonight about it.